A History of Fashion: The 1920's.

The 1920's were a time of change, recovery and freedom. Women women the right to vote, and to wear whatever they wanted to wear. Fashion became more colorful and artsy, while skirts grew shorter. Men's style started to be more casual and simple, and kids were freed of the Victorian costumes they were used to wear. It was a time of dance, music and colors. We gathered photos and facts so you can learn everything about the 1920's in terms of fashion and style.


The Characteristics


1920's fashion was characterized by a boyish style in women and the introduction of leisure clothes for men. Women began to dress more casually during the day, like you can see in the photo.

The Icons


Hollywood stars were already a thing and they started defining fashion. Women wanted to look like Coco Chanel and Josephine Baker, and men copied celebrities like Cary Grand and Rudolph Valentino.



The 1920's meant a period of freedom for women, leaving behind the Victorian precepts. That's why they needed a smart and sophisticated style that gave them a feel of independence and modernism.

The Bases


The seasonal schedule was created during the 1920's, setting the base for the fashion industry we know nowadays, and dividing the year in two big seasons: Summer-Spring and Fall-Winter.

The Dutch Boy Bob


The "Dutch Boy" bob was one of the most popular haircuts back then. It was straight, slightly, slick, with bangs and it was edged at just below the chin line.

The Eton Crop


The Eton Crop was the shortest of the hairstyles worn back then and it was made popular by Josephine Baker. Was named after Eton College, because students there wore a similar haircut.

The Marcel Wave


The Marcel Wave was a variation of the bob haircut. The "Marcelling" was a process to create and control waves quickly, using heated curling irons.

The Castle Bob


It was named after Irene Castle, a world-famous dancer of that time. It was just like the short cut bob, but it featured curls on the fringe and on the bottom.

The Shingle


It was named like that because if was tapered and it featured a series of layers and waves over a very high neckline, resembling the rows of shingles on a roof.

Influenced By Art

Celanese Frock


1920's fashion was hugely inspired by art movements, such as Surrealism, Impressionism and Art Deco, adopting bright colors and geometric shapes.



The use of mannequins became very popular in the 1920's. They helped women to know how to combine and accessorize the new styles.

The Fabrics


The wealthy wore expensive fabrics, such as velvet, silk and furs. The fabrics became more elaborated during the 1920's, and they featured complicated patterns, often resembling Egyptian art.

The Popular Fabrics


Those who couldn't pay for silk, velvet and fur used wool and cotton, that were cheaper. They also began to wear synthetic fabrics such as viscose rayon, artificial silk and jersey.

Time Is Freedom


The 1920's were a time of freedom and that means saving time. The old and complicated methods of buttoning and lacing garments were replaced by new and faster, such as zippers and snaps.

Rolling Stockings


Some women, specially the most modern, or "flappers", like they were called, used their stockings rolled below the knee, kept up by garters.

Cloche Hat


The Cloche Hat became a must-have in the 1920's. Its name comes from the French - Cloche means Bell- and it was often made of felt for day use and lace and beads for evening use.



Scarves were other must-have. They came in bold Art Deco designs, and they were used rolled and tied around the head, knotted at one side.

Like An Egyptian


The discovery of Tutankhamen's tomb drove everyone crazy for the Ancient Egypt and women started wearing designs inspired by the pharaohs, with hieroglyphic patterns.

The Garconne Look


The Garconne Look, meaning adapting men's clothes to women, was introduced by Coco Chanel and adopted by several It Girls and stars of the era. Marlene Dietrich, for example, in this photo.



Amy Johnson, an aviation pioneer, adapt the knickerbockers, or jodhpurs trouser, to that moment an exclusive fashion for men, and they became a sensation between women that needed and wanted to be comfortable.

Bathing Suits

Girlfriends At The Beach


Bathing suits became more practical and comfortable, with the use of new fabrics and the new models, that left arms and neck uncovered. They consisted on a long top that covered shorts and matching stockings.



Coats became a thing to pay attention to in the 1920's. They were big, "shapeless" and made of fur and heavy fabrics They were closed with one or two buttons.

The Mary Janes


The shoe industry exploded in the 1920's because shoes were a visible thing now. Skirts became shorter and shoes were a thing to be proud of.

The Models


There were basically three models of shoes, that varied according to the designer and the taste of each one. They were the Mary Janes (with ankle straps), the Pumps (no straps) and the T-Straps.



Before the 1920's, Make-up was something that American society did not accept, because they related it with some kind of loose life. With the boom of cinema and movie stars, this changed and everyone started wearing it.

The Trends in Make-Up


Women used make-up in their eyebrows and used eye pencil. They exaggerated their lip lines using lipstick and began applying nail polish. Face powder and a lot of rouge were a big must.

Jeanne Lanvin


Jeanne Lanvin was one of the most influential designers of that time. Her trademark was light and colorful floral designs and the use of complex patterns, made with trimming and beading.

Robe De Style


The Robe De Style, created and made popular by Lenvin, was a dress that had rounded neckline, a fitted bodice and a long skirt, that sat lower than the natural waist.

Chemise Dress


The Chemise Dress was the Flapper's favorite. It was loose, unfitted and straight, with thin straps. They were simple and had no pleats and fitted seams.

Jean Patou


Jean Patou was a French designer that dedicated his life to create simpler designs for active women, being the pioneer of sportswear and the one that made the cardigan popular. He also design the famous tennis dresses of the time.

Elsa Schiaparelli


Elsa Schiaparelli was an Italian fashion designer that inspired her work in the work of the surrealist artists. She created sweaters featuring large designs and optical illusions.

Sonia Delaunay


Sonia Delaunay was a painter and a fashion designer that inspired her work in Art Deco and surrealist poets. Her designs were bold and shiny, with big geometric shapes and she called them "Poem Dresses"

Normal Hartnell


Norman Hartnell was a fashion designer that was the favorite among the high society and even the Royal Family. His designs were luxurious, with expensive embroidery.

Madeleine Vionnet


Madeleine Vionnet was a French designer. Her work was characterized by smooth, long, soft clothes, and she was the one that produced the bias cut in the 1920's.

The Bias Cut


The Bias Cut is a technique used in fashion design. They cut the fabric diagonally. This way, the dress clings to the body and at the same time moves with the wearer.

Short Dresses


The dresses weren't short since the beginning of the 20's. In fact, it was not until 1925 that the hemlines reached the knees, delivering that famous style that we still know as the "20's style".

The Waistline


The Waistline also went down. It started in the 1910's, when it was right below the bustline. Then it began to drop till reaching the natural waist in 1921 and the hips in 1922.



One rumor says that flappers are called that way because they used rubber galoshes over their shoes, that made a particular sound when they walked and danced (something like "flap")

Asymmetrical Skirt 


By the end of the decade, asymmetrical skirts were a must-have. They were hugely inspired by the architecture and art movements of that time, like Art Deco.



The popular 1920's headbands, like most of the trends of that era, had a practical purpose. They used them to keep their hair out the face when dancing their hearts out.



Knits became popular because they offered comfort and stretchability that made them a perfect style for sports, fitness and dance.

Fair Isle Pattern


This was a time when more women began to work. And for that, they needed comfy, cheap and nice looking clothes. Fair Island knitting gave them all that.



Fashion changed for small boys too. They started to wear more casual and simple clothes, leaving behind the multiple layers and uncomfortable costumes.



Contrary to previous decades, girls began to wear like the grown-ups. Their skirts became shorter, loose and were made of cotton, making them lighter than the Victorian ones.

Girl's Hair


After a long time of using their hair really long, girls started to wear it short, like their mothers and big sisters, with a big ribbon or bow adorning the style.



The 1920's meant a huge change in terms of jewelry. It was all about the looks. Out were the huge expensive stones and metals. The trend was to use cheap, fake and often plastic jewelry.

The Necklace


The iconic long pearl necklace was promoted by Coco Chanel, and became a must-have. It started long in the beginning, and became shorter with the years. The quality of fake pearls made them something that every women could have.

Drop Earrings


Short hairstyles exposed the ears, so earrings became a huge thing. They were inspired by Art Deco. Diamonds were for evening use only, and using them during the day was considered vulgar.



When it came to bracelets, there was only one rule: The more the better. Women often had several bracelets climbing up their arms They could be made of metal, wood and pottery.



Diamonds and precious stones still ruled the rings business, now with more modern cuts, like square, rectangle and oval. For every day rings, Birthstones were the most popular choice.

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